Last updated on October 7th, 2016 at 10:36 am
Inspired by kids and their unfiltered honesty, the Jell-O brand is introducing a new product line to the family: Jell-O Simply Good. Jell-O Simply Good pudding mixes are made with real ingredients like banana, cocoa and vanilla bean, and the gelatin mixes are flavored with real fruit juices. Jell-O Simply Good contains no artificial flavors, dyes or preservatives.
“Jell-O Simply Good was inspired by real kids who surprised us with their honest, unprompted feedback about artificial ingredients,” said Nicole Kulwicki, head of marketing for Jell-O. “Our goal with the new line is to provide a choice for parents and kids who are looking for products with simpler ingredients. What we’re most excited about is that we’re still delivering the delicious and fun, colorful flavors that have made Jell-O a part of families’ memories for generations.”
Jell-O Simply Good gelatin mixes are flavored with real fruit juice and come in four flavors: Strawberry, Mixed Berry, Orange-Tangerine and Pineapple-Orange. Jell-O Simply Good pudding mixes are made with ingredients like real vanilla bean, cocoa and banana and come in four flavors: Vanilla Bean, Chocolate, Banana and Chocolate Caramel.
Available nationwide, all flavors are now on shelves in the baking aisle of major retail stores at a suggested retail price of $1.59.
Since kids inspired Jell-O Simply Good, the brand invited them to try the new product. Their candid, unscripted reactions are the basis for the Jell-O Simply Good campaign. Dubbed “Delightfully Honest,” the campaign features video of real kids providing unfiltered, surprising and sometimes hilarious reactions to a variety of topics, including their impression of Jell-O Simply Good.
In addition to the unscripted campaign, Jell-O Simply Good is celebrating kids’ honesty further by inviting parents nationwide to join the conversation and share their kids’ unfiltered moments with #DelightfullyHonest on Facebook, Twitter and Instagram.