Last updated on June 14th, 2024 at 09:19 am
Kroger is joining forces with the East Tennessee Chapter of the American Red Cross to provide aid to those affected by the Smoky Mountain fires.
Customer donations are being accepted at all Middle and East Tennessee Kroger stores, northern Alabama Kroger stores and southern Kentucky Kroger locations. All monies collected will be forwarded directly to the East Tennessee Chapter of the American Red Cross. The company also will make a $10,000 corporate contribution to the relief efforts.
“We are thankful for this opportunity to work with the American Red Cross to lend a helping hand,” said Melissa Eads, Kroger spokesperson. “Kroger customers and associates have a history of giving during times of disasters such as these, and this one certainly hits close to home. We have stores in both Pigeon Forge and Sevierville, so a number of our customers and associates have been personally affected.”
To make a donation, Kroger customers can simply add any amount they wish to their total purchase at time of checkout. The amount of each tax deductible donation will appear on the customer’s receipt as a contribution to the American Red Cross. 100% of the funds collected will be sent to the American Red Cross to aid those affected.
Kroger’s Nashville Division operates 94 stores and 80 fuel centers.
