Home » Wegmans Lowers Prices On More Own Brand ‘Family Items’

Wegmans Lowers Prices On More Own Brand ‘Family Items’


Last updated on June 14th, 2024 at 09:19 am

In time for the holidays and to help customers make healthy meals on a budget, Wegmans says it has lowered prices on more than 40 products that it believes “are most meaningful to families week in and week out.” This includes a mix of small pack and family pack sizes.

Counting all flavors/varieties, the number of SKUs with new low prices totals 247. The products are all Wegmans brand because, as the company says, it “can be more aggressive with pricing for its own brand.”

“Our approach to pricing is simple. We offer the lowest prices in the market on items families use most, so they don’t have to run around town to find the best value,” said President Colleen Wegman. “2016 has been a challenging year of deflation for our entire industry, lowering the costs and retails for staples like eggs and ground beef. As a family company, we’re able to invest in lowering prices on even more products, like almond milk and Greek yogurt, to keep current with the changing trends of what today’s families are buying most.”

A variety of the items with new consistent low prices reflect the growing customer demand for organics. The list of products also includes fresh produce like organic salad blends, organic bananas and asparagus.

In addition to produce, the low prices apply to products found in dairy, grocery and frozen foods. For example:

• Wegmans Greek Yogurt, 5.3 oz., 69 cents

• Wegmans Organic Bananas, 59 cents/lb.

• Wegmans Organic Salad Blends, 5 oz., $2.49

• Wegmans Canned Beans, 15.5 oz., 65 cents

• Wegmans Peanut Butter, 18 oz., $ 1.49

• Wegmans Organic Homestyle Waffles, 12.3 oz., $ 1.49

Wegmans, based in Rochester, New York, operates 92 stores in New York, Pennsylvania, New Jersey, Virginia, Maryland and Massachusetts.

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Shelby Team

The Shelby Report delivers complete grocery news and supermarket insights nationwide through the distribution of five monthly regional print and digital editions. Serving the retail food trade since 1967, The Shelby Report is “Region Wise. Nationwide.”

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