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Campbell Soup Co.’s Newest Soup Line Is ‘Clean’ And ‘Simple’


Last updated on June 14th, 2024 at 09:19 am

Campbell Soup Co. is introducing Well Yes!, a new ready-to-serve soup line that features clean, simple and nutritious ingredients, including wholesome grains, meats and vegetables, according to the company.

“Our goal is to bring real, affordable and deliciously crafted soup to the soup aisle with the introduction of Well Yes!,” said Sophie Arsenlis, director of marketing, soup strategy, Campbell Soup Co. “We thought differently about the creation of this soup, from flavor combinations to our package design to the types of ingredients we sourced. With the Well Yes! brand, we are saying ‘yes’ to real food and well-being by only using ingredients that consumers know and trust.”

Well Yes! was pioneered by a group of passionate Campbell employees who tapped into their own desires and preferences to create a soup crafted with care, choosing real, nutritious ingredients without compromising flavor, the company says. Well Yes! soups feature “purposeful” ingredients like kale, quinoa, barley, beans, sweet potatoes and whole grains. The soups are available in nine varieties and made with ingredients like chicken meat with no antibiotics. Well Yes! soups contain no artificial colors, flavors, ingredients or modified starches. Additionally, the packaging is a non-BPA lined can and recyclable.

The first nine soups within the product line include: Black Bean and Red Quinoa, Chicken Noodle, Hearty Lentil with Vegetables, Hearty Tomato with Toasted Barley, Italian Vegetable with Farro, Minestrone with Kale, Roasted Chicken and Wild Rice, Sweet Potato Corn Chowder and Tomato Carrot Bisque.

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The Shelby Report delivers complete grocery news and supermarket insights nationwide through the distribution of five monthly regional print and digital editions. Serving the retail food trade since 1967, The Shelby Report is “Region Wise. Nationwide.”

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