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Bi-Lo, Winn-Dixie Mark Anniversary Of ‘Down Down’ Pricing Promotion

Last updated on June 14th, 2024 at 09:18 am

Bi-Lo and Winn-Dixie stores are celebrating the first birthday of “Down Down,” the grocers’ “pricing promise to not only lower prices, but keep them down for at least six months,” according to parent company Southeastern Grocers.Happy-First-Birthday-DD

Ian McLeod, president and CEO of Southeastern Grocers, said, “We know grocery prices are important to our customers, and we wanted to make sure they were receiving the best value on the products they buy the most. Families shopping at Bi-Lo and Winn-Dixie stores have saved up to $1,000 in 2016 over 2015 due to the Down Down prices. That’s why we lowered prices on hundreds of items and made a promise that these prices were staying down for six months. One year later that promise stands, well beyond our original commitment.”

BI-LO-logoNearly 98 percent of Bi-Lo and Winn-Dixie customers purchase items from Down Down in a weekly shopping trip—a testament to the grocers’ lowering prices on hundreds of pantry essentials, such as bread, fresh produce, dairy, meat, dry, frozen and home goods, according to Southeastern Grocers.

WinnDixie_LogoProducts celebrating one year on Down Down include:

• Own brand Sandwich Bread was $2.09 in 2015, now $1 in 2017; reduction, 52 percent

• Fresh Baked French Baguette was $1.99 in 2015, now $1 in 2017; reduction, 50 percent

• Hickory Sweet Regular Bacon was $5.99 in 2015, now $4 in 2017; reduction, 33 percent

• Own brand Spring Water was $3.25 in 2015, now $2.75 in 2017; reduction, 15 percent

Customers can easily pinpoint the hundreds of discounted items by looking for the Big Red (helping) Hand throughout the store and be reassured this price will not change for at least six months.


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The Shelby Report delivers complete grocery news and supermarket insights nationwide through the distribution of five monthly regional print and digital editions. Serving the retail food trade since 1967, The Shelby Report is “Region Wise. Nationwide.”

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