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Wholesome! Brand Rolling Out New, Revamped Products


Last updated on August 25th, 2022 at 01:45 pm

Wholesome! brand is introducing several new candy items, relaunching its organic stevia and presenting new options with its sugar packets.

Wholesome! Organic DelishFish

Sugar Land, Texas-based Wholesome! says its latest innovation focus is on launching candy that tastes delicious and is made with clean ingredients. Organic DelishFish is the brand’s first candy item introduced from this focus. This fish-shaped candy is USDA Organic, Non-GMO Project Verified and made without the use of artificial colors or flavors. It’s also made with Wholesome! Fair Trade Organic Cane Sugar. DelishFish is gluten free, vegan and kosher. The candy is available in 2-oz. (MSRP $1.99) and 6-oz. (MSRP $4.79) pouches and is in stores nationwide.

Fall 2017 seasonal candy

Wholesome! and sister brand Surf Sweets currently are selling several items for the fall 2017 season. Both brands’ candy items are made without synthetic colors and flavors, high fructose corn syrup and also are gluten free and nut free.

For Halloween, the Wholesome! brand has launched Organic Ghost and Skull Lollipops in a 7.4-oz./30-count pouch. Shaped like ghosts and skulls, with flavors like Wicked Watermelon and Eerie Orange, these lollipops are perfect for the candy bowl, according to Wholesome! Surf Sweets will continue to offer its Spooky Spiders, which are a 2.75-oz. pouch of gummy spiders. The brand also will continue to offer its Trick-or-Treat pack that contains 20/0.5-oz. packs of Organic Fruity Bears. Surf Sweets candy items are free of the top 10 food allergens.

For the Christmas season, Wholesome! will offer a 5-oz./10-count box of Organic Candy Canes. The candy canes are nut free, gluten free, vegan and kosher.

New organic stevia

Wholesome! says it has refreshed its organic stevia product with a new and better taste. This new stevia’s zero-calorie granules are free-flowing like sugar and easily dissolve in hot or cold beverages, the brand says. Wholesome! Organic Stevia will continue to be sold in 35-, 75- and 120-count boxes of individual packets with new pricing. The stevia also will be sold in a larger 6-oz. jar giving consumers 40 percent more. Wholesome! Organic Stevia is USDA Organic, Non-GMO Project Verified, vegan, kosher and gluten free.

New sugar packets

Additionally, Wholesome! is launching new 2.6g packets of its Fair Trade certified sugars: Natural Raw Cane Turbinado Sugar and Organic Cane Sugar. They are a perfect complement to coffee or tea, the brand says. Each packet contains 10 calories. The packets will be sold in 1,000-count cases for foodservice and will begin shipping this spring.

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Featured Photo PLMA Annual Private Label Trade Show
Donald E. Stephens Convention Center
Chicago, Illinois
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