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ShopRite Launches ‘Snack Smart For More Energy’ Campaign

Snack Smart Campaign
To celebrate the launch of “Snack Smart,” ShopRite dietitians are hosting food demonstrations and classes. Here, Leah Gorham works in the Newark store.

ShopRite’s in-store dietitians have teamed up to bring shoppers nutritious suggestions in the snacking aisle with the launch of a new campaign, “Snack Smart for More Energy.”

Lean beef jerky, acai bowls and assorted nut butters are just a few of the treats suggested by dietitians as snack options.

“Snacking has gone mainstream,” says Natalie Menza-Crowe, RD, MS, director of health and wellness at ShopRite. “Our new campaign—Snack Smart for More Energy—helps customers discover delicious, nutritious snacking choices that make sense within the context of their lives.”

As part of the program, colorful “Snack Smart” signs are positioned throughout the store near healthy snacking options.

In addition, ShopRite’s in-store dietitians are hosting food demonstrations, cooking classes, community seminars and other events to help spread the word about healthy snacks for both adults and children.

“With Snack Smart, we hope to inspire our customers to take small steps toward better nutrition,” says Crowe.

The “Snack Smart” initiative is part of ShopRite’s Well Everyday program, an ongoing awareness campaign designed to create healthy conversations highlighting better-for-you food options.

Crowe offers some Snack Smart suggestions for travel, home and work:

  • Cottage cheese with a few whole grain crackers
  • Greek yogurt with a handful of nuts and a piece of fruit
  • A slice of whole wheat bread with some peanut butter and a sliced banana
  • A small bag of Wholesome Pantry granola with some Greek yogurt and fruit
  • Cheese with whole-wheat crackers and an apple
  • Wholesome Pantry organic hummus with celery and carrot sticks
  • Organic turkey with cheese and a banana
  • Pre-made acai bowls with granola clusters
  • Whip up a protein-packed chocolate shake in the blender
  • A handful of nuts and a cheese stick
  • Protein-rich lean, green bean hummus with veggies and whole grain crackers
  • Air-popped popcorn with a side of fruit such as a pear
  • Guacamole with veggies and crackers for dipping.


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