Grocery wholesaler and retailer Supervalu Inc. has entered into an exclusive multiyear contract with on-demand delivery service Instacart. Under the agreement, Supervalu recently launched refreshed e-commerce sites “Powered by Instacart” for four of its retail banners across the nation: Cub, Farm Fresh Food and Pharmacy, Shop ‘n Save, and Shoppers Food and Pharmacy.
Supervalu and Instacart first joined forces to offer same-day grocery delivery in September 2015. Based on customer response and continued demand for e-commerce options, Supervalu says it has selected Instacart to expand its offerings, including click-and-collect, a solution that allows customers to order online and pick up at the store without leaving their vehicle. The expanded offering will provide integration of store coupons and loyalty rewards for orders placed online through the Powered by Instacart sites, delivering additional value for shoppers.
“Our relationship with Instacart continues to evolve, and going forward we have a great plan for delivering online grocery and meal solution options for our retail customers,” said Anne Dament, EVP of retail, marketing and private brands at Supervalu. “Supervalu is committed to addressing the unique preferences of the communities we serve, and now customers have another option to get the fresh, premier products they expect from our retail stores with the convenience of same-day delivery that fits with their busy lifestyles.”
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Supervalu customers across Minnesota; St. Louis, Missouri; Virginia Beach, Virginia; and the Washington, D.C., area now can visit brand-specific Powered by Instacart sites to fill their virtual carts with products, from fresh, ready-to-eat options in the deli to everyday essentials, and have them delivered straight to their doorstep, often in as little as one hour.
“Supervalu is a grocery industry leader and a great fit given Instacart’s mission to bring customers the groceries they want from the brands they trust within their own communities,” said Nilam Ganenthiran, Instacart’s chief business officer. “We are thrilled to extend our relationship and launch Powered by Instacart sites for these trusted retail brands.”
Supervalu Inc. serves customers across the U.S. through a network of 3,337 stores composed of 3,120 wholesale primary stores operated by customers serviced by Supervalu’s food distribution business and 217 traditional retail grocery stores operated under five retail banners in six geographic regions. Headquartered in Minnesota, Supervalu has approximately 31,000 employees.