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New Mass. Whole Foods Market Features In-Store Restaurant

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Last updated on June 13th, 2024 at 04:43 pm

Whole Foods Market opened the doors to a new store in the central Massachusetts town of Shrewsbury on Jan. 30. The new location offers a coffee bar and an in-store restaurant, “The Borgatti Bar.” The store is the first Massachusetts Whole Foods location to host an in-store restaurant.

The Borgatti Bar, located on the second level of the store, features snacks and sides, sandwiches and salads, along with a selection of wine, beer and cocktails.

The 50,000-s.f. store, located in Lakeway Commons on Route 9, employs approximately 150 team members. Developed in a space that formerly housed community department store Spag’s, the store décor “pays homage to the legacy of the late retail pioneer,” the company says.

“When Whole Foods Market joins a community, our goal is to create an experience that reflects the communities it serves.” said Store Team Leader Alicia Cataldo. “We have developed a store here in Shrewsbury that we believe will exceed the expectations of our customers. We’ve built a true food and dining destination that is unlike anything the Worcester area has seen before.”

Besides an in-store restaurant, the store also features a chef-run prepared foods department serving hot and cold breakfast, lunch and dinner options, as well as a taqueria station, freshly made pizza and Genji Sushi prepared on-site.

Other offerings include a donut station serving fresh donuts at the Allegro coffee bar; self-serve nitro cold-brew coffee and Kombucha on tap; self-serve Mochi ice cream; macaron cases and bulk candy selections. The Squeeze Juice Co. venue serves on-the-go snacks, including superfood bowls, smoothies, juices, protein shakes and more.

Whole Foods Market Shrewsbury is celebrating its grand opening by donating 5 percent of the store’s opening-day net sales to five local nonprofit organizations: Big Brothers Big Sisters of Central Massachusetts-Metro West; Shrewsbury Education Foundation; Shrewsbury Youth & Family Services, Regional Environmental Council and the Worcester County Food Bank.

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About the author

Shelby Team

The Shelby Report delivers complete grocery news and supermarket insights nationwide through the distribution of five monthly regional print and digital editions. Serving the retail food trade since 1967, The Shelby Report is “Region Wise. Nationwide.”

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