Last updated on March 13th, 2018 at 04:44 pm
Weight Watchers International Inc. has launched WW Healthy Kitchen, a collection of products and content designed to make it easier for consumers to cook and eat healthier.
Delivering on the company’s new purpose to “inspire healthy habits for real life,” Weight Watchers unveiled WW Healthy Kitchen at the 2018 International Home + Housewares Show in Chicago, Illinois, March 10-13, and showcased strategic partnerships, including:
- Healthy and fresh quick-prep meal kits available at grocery retail, created in partnership with FreshRealm LLC
Weight Watchers and FreshRealm will develop WW-branded quick-prep, pre-portioned meal kits and individual fresh food products, which will be available at grocery retail in the second half of 2018.
“There has been a shift in what people demand as it relates to the food they consume; people are busier so they want convenience, but they also desire fresh foods —whether they are on-the-go or at home with their family,” said Michael Lippold, founder and CEO of FreshRealm LLC. “We’re working closely with WW to deliver on all these points with a distinguished product line of healthy and delicious quick-prep meals.”
- WW Healthy Kitchen tools and products, developed in partnership with Gibson Overseas Inc.
To make it easier for people to incorporate healthy habits in their lives, WW has partnered with Gibson, a producer of kitchenwares, to develop a new collection of branded kitchen tools and products—including more than 100 health-conscious items, from prep to cookware to storage. The WW Healthy Kitchen line of tools and products will be available at retail stores at the end of 2018.
Some of the products in the line include water bottles; storage containers; produce prep tools, like a pineapple corer or a combo spiralizer/juicer; cutlery sets; nonstick pans and pour spouts; and measuring cups.
“For generations, our mission at Gibson has been to provide customized solutions,” said Sal Gabbay, Gibson CEO. “It’s powerful to know by partnering with Weight Watchers to develop this distinct and superior line of products and tools, we will make a significant impact on people’s lives. These products are simple, convenient and specifically tailored to help people eat healthier on their journey to health.”
- WW Freestyle-inspired recipes curated by new Weight Watchers member and brand ambassador Chef Eric Greenspan
Greenspan, chef and restaurateur, author and television host, has joined Weight Watchers as both a member and new brand ambassador. Following the WW Freestyle program, Greenspan has developed several recipes, including healthier versions of his comfort food-style fare. At the International Home + Housewares Show, he is hosting a cooking demonstration to showcase some of his favorite new recipes cooked with WW Healthy Kitchen tools and products.
“While I am the king of comfort food, WW Freestyle has taught me how to implement healthier choices into my dishes,” said Chef Eric Greenspan. “The program is empowering and liberating, and the new WW Healthy Kitchen tools make eating and cooking healthier, fun and simple. You can’t beat that.”
“At WW, our goal is to be a partner to everyone on their pursuit toward healthier living,” said Mindy Grossman, president and CEO of Weight Watchers International Inc. “We know people today need the tools, inspiration and community to develop healthy habits in their day-to-day lives. Whether through a collection of delicious and satisfying recipes, custom WW kitchen tools, or fresh, quick-prep meal kits, we are delivering the solutions that make healthy eating and cooking accessible, easier and simpler for all.”
The launch of WW Healthy Kitchen follows an earlier announcement that Weight Watchers will remove all artificial ingredients from products that carry the WW brand. In the future Weight Watchers plans to expand the WW Healthy Kitchen brand to include cookbooks and cooking classes.