Favor, an Austin, Texas-based on-demand delivery company acquired by H-E-B in February, is now offering beer and wine delivery throughout Texas, exclusively from H-E-B stores. Favor rolled out its new service on June 29 in more than 30 cities, offering free delivery on beer and wine orders this summer through Labor Day. The new service is available across the greater areas of San Antonio, Austin, Corpus Christi and Houston.
“The combination of H-E-B and Favor continues to be a win for Texans,” said Jag Bath, Favor CEO and H-E-B chief digital officer. “Delivering almost anything in under an hour is what Favor is built on, and now with H-E-B, we are excited to add the new category of beer and wine delivery to Favor’s on-demand platform.”
Favor will offer H-E-B’s entire beer and wine selection at the prices found in stores with no order minimum. H-E-B’s offerings include wines from Texas and around the world, domestics, imports, craft brews from more than 100 Texas breweries, microbrews, seasonals, cider and sake.
Customers can have beer and wine delivered by downloading the Favor app and tapping on the “H-E-B Beer & Wine” banner, or online at favordelivery.com. Free delivery will automatically be applied to beer and wine deliveries, and orders will require a Runner tip (minimum $2).
“This new service truly delivers the best customer experience—a fast, convenient solution with the best selection at the everyday low price our customers expect,” said Martin Otto, H-E-B chief operating officer. “H-E-B and Favor joined forces to support and accelerate our collective growth throughout Texas, and this is only the beginning of what’s to come from our powerful partnership.”
With every H-E-B store tailored to the neighborhood and customers it serves, selections will vary by city. Texas residents can browse featured selections curated by H-E-B’s wine and beer team, or request custom beer and wine items. Local selections will include craft brewers, like Austin Beerworks, Big Bend Brewing Co. and Community Beer Co. and wines from the Texas Hill Country.
This new service is the latest in a series of announcements, investments in technology and partnerships that H-E-B has forged to enhance its digital offerings in Texas. In addition to the acquisition of Favor in February 2018, these include HEBtoyou Delivery and Curbside, which is available in more than 100 locations and is on track to reach 200 locations in 2018.