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It’s not about food, it’s about a meal
According to Eric LeBlanc, director of channel marketing, deli, at Tyson Foods Inc., “A good, satisfying meal is the backdrop of the family dinner table, and both are still important to families. It’s time for prepared foods to stop offering pieces and parts of meals and instead, become part of a solution. When we educate consumers on how to put together a convenient, fresh-tasting meal using prepared foods with other products throughout the store, their satisfaction levels soar.”
At Tyson Foods, we have a new way of approaching the deli and the opportunities we have as retailers and suppliers to change the conversation. Connect with us to find out more at www.TysonVelocity.com/ChangingTheConversation.
Sources:
1) Tyson Foods, Prepared Foods Challenge, 2016
2) Tyson Foods, Unconventional Shopper Connections, 2017-2018
