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Alden’s Organic Debuts New Pints, New Look That Reflect Vibrancy of Pacific Northwest

Alden's Organic ice cream pints

Eugene, Oregon-based Alden’s Organic has created a new line of ice cream pints, which combine the makers’ love of the Pacific Northwest and their passion for ice cream.

Attendees at the Winter Fancy Food Show, held Jan. 13-15 in San Francisco, were the first to try the new line, which features organic peanut butter cups, real cherry chunks and salted dark chocolate.

“Our eight new pint flavors are made to spark a good time—never too sweet and unmistakably tasting like the organic ingredients inside. If something says ‘strawberry,’ we think it should taste like strawberry not strawberry-ish,” said Michelle Hunt, VP of marketing and innovation. “Recipes like Sasquatch Tracks and Road Trip evoke our Oregon roots and spirit. We do ice cream the Oregon way—always playful yet relentlessly progressive—to prove that organic is both old-school and new-cool.”

The eight new pints, scheduled to hit stores in the spring, are:

  • Sasquatch Tracks: vanilla ice cream with ribbons of fudge and peanut butter cups;
  • Caramel Macchiato: coffee ice cream drizzled with sea salt caramel;
  • Crushin On Cookies & Mint: mint ice cream with crushed cookie pieces and fudge swirls;
  • Vanilla Crème: rich vanilla ice cream with a sweet cream finish;
  • Double Dutch Chocolate: swirls of fudgy milk chocolate and dark chocolate ice cream;
  • Road Trip Dark Chocolate Almond: vanilla ice cream with almonds and salted dark chocolate;
  • Midnight Cherry Chip: cherry ice cream with chunks of organic cherries and dark chocolate; and
  • Dough Yeah Cookie Dough Fudge: loads of dough and fudge ribbons in vanilla ice cream.

Alden’s also has a new look for its entire portfolio of family size ice cream, pints and novelties. “Alden’s mission is to make organic ice cream irresistible for all,” Hunt said. “As leaders in the organic category since 2004, we are ‘all in’ on organic and letting the organic flavor realness shine through in every scoop, lick and bite. Our new packaging spotlights that signature true-to-flavor taste.”

Alden’s will also be consolidating its novelty portfolio with its sister-brand, Julie’s Organic. The consolidation will incorporate top-selling Julie’s novelties and will hit the market in updated Alden’s packaging in the spring.

All Alden’s products are certified organic. The brand’s parent company, Oregon Ice Cream, is privately owned and has been making ice cream in Eugene, Oregon since 1938.

About the author

Treva Bennett

Senior Content Creator

After 32 years in the newspaper industry, she is enjoying her new career exploring the world of groceries at The Shelby Report.

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Featured Photo PLMA Annual Private Label Trade Show
Donald E. Stephens Convention Center
Chicago, Illinois
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