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NGA Presents Trig Solberg The Thomas K. Zaucha Entrepreneurial Excellence Award

Peter Larkin, NGA; Trygve “Trig” Solberg, T.A. Solberg Co. Rick Brindle, Mondelēz International.
Peter Larkin, NGA; Trygve “Trig” Solberg, T.A. Solberg Co. Rick Brindle, Mondelēz International.

The National Grocers Association (NGA) has presented the Thomas K. Zaucha Entrepreneurial Excellence Award to Trygve “Trig” Solberg of T.A. Solberg Co. Inc.
Solberg began his career in the food retail industry in 1971 alongside his wife, Tula, in Land O’ Lakes, Wisconsin, with a small single store. Today, Solberg has grown the company to include eight supermarket locations, six shell gas stations, an Ace Hardware operation, two restaurants, three Postal Express locations, three fitness center locations, a smoked meat production facility/ice plant, a central bake operation, a trucking department, a consignment store and a salon. The T.A. Solberg Co. employs more than 1,200 associates.
“NGA is honored to present this award to such a strong leader in the independent supermarket industry,” said Peter Larkin, president and CEO of NGA. “Trig is admired by coworkers and industry peers for his dedication and commitment to his stores, community and his colleagues and peers in the industry.”
In 2016, Solberg revamped the T.A. Solberg Co. to provide a more comprehensive experience to customers. This revitalization involved establishing a senior leadership team that focused on several areas of operation, including: culinary development, meat operations, produce operations, deli operations, pricing and analytics, grocery/dairy/frozen operations, smokehouse operations, HR functions, marketing strategies and more. This led to new programs that focus on “Fresh, Family and Community.” Some of these programs include fresh-cut produce programs, Trig’s Sunshine Fund, which financially supports associates in need, and a Store Director Institute Training Program for future company leaders. This has led to some of the best years in the history of Solberg Co.
Solberg serves as chairman of the advisory board for the NGA Grocers Political Action Committee (PAC), the only PAC representing the independent supermarket industry. The PAC allows NGA member employers and employees to participate in the political process in a meaningful way. Solberg is a consistent advocate for independent grocers, including hosting U.S Rep. Sean Duffy (WI-7) in 2018 to share feedback on how numerous issues before Congress would impact independent grocers.
Since 2009, the Thomas K. Zaucha Award, sponsored by Mondelēz International and named after NGA’s first president and CEO, has been presented annually to recognize an independent grocer that demonstrates persistence, vision and creative entrepreneurship. This award is one of the most prestigious honors awarded to independent grocers.

About the author



An 11-year employee of The Shelby Report who writes for and about food. In previous lives, she worked at a police department in Texas and an amusement park in Arkansas. She also was a newspaper publisher for more than a decade. Not sure which of those qualified her for this job.

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