Regatta, creator of Regatta Classic Bermuda Stone Ginger Beer, has entered into the craft mixers category with Dry Citrus Sparkling Tonic, Royal Oak Ginger Ale and Pacific Sea Salt Club Soda.
Sam Zarou, CEO of Affinity Beverages of Locust Valley, New York, said, “Our flagship product, Regatta Ginger Beer, is a multi-year winner of SIP Awards’ highest recognition and widely recognized as the industry standard. We are thrilled to build on our expertise and expand our presence in the explosive craft mixer space where variety and craftsmanship are paramount.”
“Consumers today are tuned in and educated about the products they consume,” said Zarou. “They want products that share their values and enhance their lifestyle. Regatta Craft Mixers are expertly crafted in small batches using the finest ingredients to appeal to these discerning customers. Our products are American-made, non-GMO project verified and use the finest natural ingredients and no artificial preservatives. Simply said, our craft mixers make better cocktails and are available in packaging that fits our active and social lifestyle.”
The mixers are packaged in a new 8.4-oz. “perfect-pour” slim can 4-pack. The Classic Ginger Beer is also available in an 8-oz. squat can, a package preferred by bartenders.
In 2016, Affinity Beverage LLC purchased the Regatta brand. Under new ownership, the company has been expanding the product range, improving brand identity and packaging, increasing sales and marketing efforts and launching new activation programs.
Zarou said, “Our new company structure and philosophy allows us to be more agile and reactive to the changing dynamics of the marketplace. The debut of our expanded line of premium craft mixers marks the beginning of a new era of innovation for Regatta Craft Mixers.”
The company is supporting the debut of its new craft mixers with a full service marketing plan and expanded sales efforts, including investing additional sales resources against growth in the liquor, grocery and other retail channels.
Since 2006, Regatta has been making Bermuda Stone Ginger Beer. Regatta offers a full line of mixers and sodas.