The International Dairy Deli Bakery Association (IDDBA) has announced the three contestants chosen to participate in the 24th annual Cake Decorating Challenge to be held at IDDBA 19 in Orlando in June.
The contestants are: Joni Graham of Loblaw Cos.; Dana Nygaard, representing Hy-Vee; and Jess Tatham, who works at Publix. Each gets an all-expense trip to Orlando to compete.
Over the course of IDDBA 19, the three contestants will create bakery case cakes, a tiered special occasion cake, and themed/custom design cakes. They will compete for best tasting cake, People’s Choice Awards, and overall first, second and third place trophies.
Graham, from Toronto, Ontario, is a self-taught decorator who gained and refined her skills through practice and passion. She started from home 17 years ago and has been decorating for Loblaw Cos. Ltd. affiliate store Carmen’s Independent City Market for three years.
Nygaard began working at Hy-Vee as a bakery/sweet shop clerk before becoming a cake decorator. Though she had no prior experience, Nygaard became an official decorator in 2017 through Hy-Vee’s cake decorating training courses. She represents Hy-Vee’s Robbinsdale, Minnesota, location.
Tatham has five years of experience decorating cakes and before starting at Publix she had no knowledge about decorating. She learned her way around the cake decorating life through in-store Publix decorators who trained her. Tatham works at the Gulf Breeze, Florida, Publix.
Not only will participants gain recognition for themselves and their store through the Cake Decorating Challenge, but they will further advance their skills and build a network, uncover more potential, and discover cutting edge trends and techniques to bring back to their store, according to IDDBA.
Attendees can watch these decorators create edible works of art and vote on their favorite each day for the People’s Choice Award.
IDDBA 19 runs June 2-4 at the Orange County Convention Center.
IDDBA is a nonprofit membership organization serving the dairy, deli, bakery, cheese, and supermarket foodservice industries. Member companies enjoy exclusive benefits and services including the annual trade show, leading-edge research, training programs, management tools, and an annual trends report.