Last updated on May 28th, 2019 at 03:41 pm
Trolli Sour Brite Crunchy Crawlers won Best in Show Most Innovative Product Award and Trolli Sour Brite Candy Corn won Most Innovative New Product Award for seasonal.
“Trolli is doubly thrilled and honored to be recognized for two awards by the NCA,” said Greg Guidotti, general manager, non-chocolate, at Ferrara Candy Co. “We’re excited about our new innovations inspired by the weirdly awesome world of Trolli, including Sour Brite Crunchy Crawlers, which will be available in early 2020, and Trolli Sour Brite Candy Corn, which will be available for the Halloween season. We’re pleased to see excitement from the judges and candy industry for these products as we head into the No. 1 season for candy buying.”
Announced during the awards ceremony on Tuesday, May 21, the awards recognize the best and most innovative introductions of candy and snack items in nine categories. The awards were selected from a panel of more than 20 judges comprised of retailers, wholesalers, trade media, trend spotters and food industry experts who evaluated more than 350 products before the show. Each product is evaluated based on the following factors: innovation, taste, packaging and ability to sell.
Sour Brite Crunchy Crawlers is Trolli’s latest innovation and features a dual-textural spin on Trolli’s classic sour gummy worm that delivers a thin, crunchy shell and a chewy, fruity center. The innovation is a springboard off the success of Sour Brite Crawlers—which is growing at four times the category—and research findings that consumers crave multi-sensorial excitement in non-chocolate candy. The Crunchy Crawler innovation features watermelon/strawberry, orange/raspberry and cherry/lemon flavor combinations and will begin rolling out in December 2019.
Sour Brite Candy Corn is launching this Halloween, with Trolli’s signature dual-colors and flavors married with candy corn’s ubiquitous shape and texture. The product features flavor combinations including lemon/cherry, orange/lime and grape/strawberry.
Wilkes Barre, Pennsylvania-based Ferrara Candy Co. is a related company of The Ferrero Group.