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Propel Line Expanded With Vitamin Boost Fitness Water

Propel Vitamin Boost

Propel Vitamin Boost fitness water is now available in stores.

Propel Vitamin Boost is a fitness water enhanced with 100 percent of the recommended daily value of vitamins B3, B5, B6, and C made with no artificial sweeteners, colors or flavors. It also provides the same level of electrolytes as original Propel, according to Propel, which is made by Gatorade and distributed by PepsiCo. It also includes 279mg of sodium and 70mg of potassium per 2o-oz. serving (10 calories).

Propel Vitamin Boost comes in three fruit-blended flavors: Peach Mango, Strawberry Raspberry and Apple Pear. Propel Vitamin Boost is available at grocery retailers and online; SRP is $1.39-$1.89 per bottle.

The launch of Propel Vitamin Boost is part of the company’s 2019 marketing campaign—”Electrolytes, Meet Vitamins.” It follows last year’s “How Gatorade Does Water” campaign, and the new creative around Propel Vitamin Boost extends the visualization of movement from last year’s campaign. In addition to featuring active bodies in motion, the digital ads were developed to play in a never-ending loop on social platforms to further dramatize the product attributes of electrolytes and vitamins.

The company said last year, Propel’s campaign was created to showcase its hydration credentials, leaning heavily into its Gatorade history. But after a record-breaking year of double-digit growth, the brand has firmly re-established its roots to stand on its own.

The beverages are designed to help athletes replace electrolytes and nutrients lost through sweat.

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Featured Photo Grocer’s Supply Show, July 31- August 1
NRC Center
Houston, Texas
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