Los Angeles-based Ready to Thrive Smoothie is adding two new flavors—Boost and Rejuvenate—to its current lineup that includes Energy and Green varieties.
The new ready-to-blend frozen smoothie cups are available at Target stores nationwide for $3.99.
The Boost flavor features vitamin-abundant whole foods to support immunity, including mango, pineapple, avocado, zucchini, matcha tea, cacao and spinach. Rejuvenate features essential antioxidant and omega-rich foods for recovery and renewal, including acai, red grape, strawberry, avocado, blueberry, cauliflower, and black chia seeds.
With a mission towards “accessible health,” Ready to Thrive Smoothies were curated to deliver on flavor while offering potent servings of fruits, vegetables, antioxidants and nutrients. The pre-portioned cups feature all-natural plant-based foods that are freshly cut and flash frozen to retain optimal nutrient density with no added sugars or preservatives. At half of the price of competing brands, Ready to Thrive Smoothies allow consumers to easily integrate nutritious meals into their daily diets.
“As studies show, simple dietary shifts can create big changes in wellness and longevity,” said Oliver Bogner, founder and CEO. “We want to reduce the barrier of entry to nutrition by creating an accessible and affordable smoothie product that can serve as a delicious, grab-and-go meal option.”
According to Bogner, the new flavors were guided by Ready To Thrive’s fanbase.
“Our consumers let us know that they wanted smoothie options with healthy fats like those offered by avocados as well as a more diverse profile of antioxidants, vitamins and veggies. Boost and Rejuvenate deliver on those requests and underscore the value we place on our customer relationships and feedback,” he said.
In order to remain environmentally conscious, Ready to Thrive Smoothies feature reusable and recyclable packaging. Consumers can open the lid, add a preferred liquid—from almond milk to coconut milk or water, and blend. The finished smoothies may be poured back into the same container, with minimal cleanup.
