Category News Corporate Store News Nonfood Southeast Store News

Kroger Launches Fuel VIP In Metro Atlanta And Throughout Georgia

DDB New York + Kroger

Kroger stores in metro Atlanta and throughout Georgia are helping customers pay less for gas with Fuel VIP, which launches Wednesday, June 19.

Upon enrolling in Kroger Fuel VIP, customers will receive one extra fuel point for every qualifying dollar they spend. Some exclusions apply. For example, customers enrolled in Fuel VIP will receive two points instead of one for every dollar they spend.

Kroger Fuel VIP is an enrollment-based fuel rewards program. The fee is $40 per year, good for 365 days after purchase. Kroger customers can sign up for FuelVIP at their local Kroger store or online at

“Our customers are already enjoying the savings offered through Kroger’s fuel rewards opportunities and now can save even more as a Fuel VIP,” said Felix Turner, manager of corporate affairs for Kroger’s Atlanta Division. “We are excited about this new program and look forward to participation and feedback from our customers.”

Fuel VIP is available at Kroger stores throughout the company’s Atlanta Division, which includes Georgia, Eastern Alabama and South Carolina.

See full details at

Kroger’s Atlanta Division is headquartered in Atlanta, Georgia, and is one of the Southeast’s largest retail grocery chains with more than 183 stores, covering Georgia, Eastern Alabama and South Carolina.

About the author


Treva Bennett

After 32 years in the newspaper industry, she is enjoying her new career exploring the world of groceries at The Shelby Report.

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