Aldi is asking its customers to help make a difference by donating to Alex’s Lemonade Stand Foundation in stores or online. The goal is to raise more than $1 million for the foundation and is part of the Aldi “Pay Your Quarter Forward” initiative, supporting national and community organizations with a focus on health and wellness.
At Aldi, a quarter is used to unlock the store’s grocery carts, but now those 25 cents can do so much more. Through its partnership with Alex’s Lemonade Stand Foundation, Aldi invites shoppers to join the effort and pay their quarter forward.
Today through July 14, in-store donations will be accepted at all Aldi store locations. For those who want to donate more than 25 cents, Aldi will also accept donations in increments of $1 and $5. Online donations of any amount will also be accepted at alexslemonade.org/aldidonate.
“At Aldi, the quarter unlocks so much more than our carts. It can also unlock little acts of kindness that can make a powerful impact,” said Joan Kavanaugh, VP of corporate buying at Aldi U.S. “We’re proud to support Alex’s Lemonade Stand Foundation and do our part to help fight childhood cancer.”
Every day, 700 children worldwide are diagnosed with cancer, and yet childhood cancer research receives less than 4 percent of the National Cancer Institute’s annual budget. Alex’s Lemonade Stand Foundation was established in 2005 to continue the mission of Alexandra “Alex” Scott, who, while fighting cancer at just 4 years old, set up a lemonade stand to help raise money for cancer research. To date, the organization has funded 1,000 grants at 135 institutions.
“My daughter Alex was battling neuroblastoma when she asked to give the money she raised to doctors to help find cures for all children battling cancer,” said Liz Scott, who serves as co-executive director of Alex’s Lemonade Stand Foundation along with her husband Jay Scott. “From raising $2,000 at her first lemonade stand to raising $1 million when she was just 8 years old, our program is only successful if we have people and organizations like Aldi who are dedicated to our mission. The support of Aldi shoppers across the country will help even more families take a stance against childhood cancer.”
For more information on Aldi and Alex’s Lemonade Stand Foundation, visit aldi.us/alexslemonadestand.
A leader in the grocery retailing industry since 1976, Aldi operates more than 1,900 U.S. stores in 36 states, with its headquarters in Batavia, Illinois.