Nolan Ryan Beef has unveiled its first-ever uncured beef frank. The Round Rock, Texas-based company has been supplying smoked beef franks to retail, foodservice and ballpark venues for nearly 10 years, but this product will be the first of its kind within its processed product offering.
“The beef frank was reformulated to remove the added nitrites that previously served as the curing agent and replaced this ingredient with celery powder,” said Nolan Ryan Beef Chief Operating Officer and VP of Operations Cody Marburger. “The product will remain free of gluten, soy and MSG, and it will still have the same great taste and texture our consumers have enjoyed for nearly a decade.”
The company now will focus on implementing the reformulation across its entire hot dog portfolio and expects to have the transition complete by the end of the third quarter.
“It’s important that our products evolve to meet the growing demand and best interests of our consumers,” said Perry Coughlin, president of Nolan Ryan Beef. “Customers are seeking brands and products that are making progressive steps in eliminating artificial preservatives and opting to find natural solutions that better align with the growing needs and wants of their families.”
Nolan Ryan Beef branded products are available at Krogers in Texas and select locations in Louisiana as well as numerous foodservice establishments nationwide.