Kellogg’s is partnering with Pinkfong to launch their new Baby Shark cereal in August. This limited-edition cereal includes berry flavored loops and shark shaped marbits, blended together to be sure your family is singing “doo doo doo.”
“We know Baby Shark is a catchy tune that has captured the hearts of many families,” said Erin Storm, Kellogg marketing director all family cereal. “New Kellogg’s Baby Shark cereal was created to expand on the joy families feel in a tasty way.”
Kellogg’s Baby Shark cereal is available in Walmart and Sam’s Club starting this August until supplies last.
Battle Creek, Michigan-based Kellogg’s net sales in 2017 were approximately $13 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg is a company committed to creating three billion Better Days by 2025 through its Breakfasts for Better Days global purpose platform.
Pinkfong is a global entertainment brand that creates award-winning kids’ content for families around the world. Pinkfong has over 4,000 songs and stories within its vast library of children’s content, including the Baby Shark song, which can be accessed on the App Store and Google Play, as well as on YouTube and Amazon Video. Pinkfong’s accolades include the Amazon Video Direct Star, YouTube’s Diamond Play Button and Google Play’s Best Family App of 2014-2017.