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Smithfield Foods Launches Pure Farmland Brand Plant-Based Protein

Smithfield Farms Pure Farmland

Smithfield, Virginia-based Smithfield Foods Inc. is launching a plant-based protein portfolio under its Pure Farmland brand. They will be available in the fresh refrigerated sections of grocery retailers nationwide in mid-September.

The new line features a variety of breakfast patties, meatballs, burger patties and pre-seasoned protein starters, giving consumers more plant-based protein options for breakfast, lunch and dinner, as well as appetizers. Smithfield says its Pure Farmland products cater to those who choose a “flexitarian” eating style, in which they are actively trying to consume less meat.

The soy-based line comprises eight products, all made in the U.S.:

  • Simply Seasoned Plant-Based Burger Patties
  • Plant-Based Burger Patties with Dairy Free Cheddar Alternative
  • Homestyle Plant-Based Meatballs
  • Italian Style Plant-Based Meatballs with Dairy Free Parmesan Alternative
  • Savory Original Plant-Based Breakfast Patties
  • Maple Plant-Based Breakfast Patties
  • Simply Seasoned Plant-Based Protein Starters
  • Mild Italian Style Plant-Based Protein Starters

The items are made with natural flavors, are gluten and dairy free, and serve as a good source of protein. Given that soy is a complete protein, it provides levels of all essential amino acids that many other plant proteins do not provide, the company says.

“We’re thrilled to announce the launch of this new product portfolio under our Pure Farmland brand. We’ve been exploring the alternative protein space, and have taken our time to get it right,” said John Pauley, CCO for Smithfield Foods. “With this launch, we are bringing together our expertise in creating market-leading food products, our organizational commitment to sustainability and our deep understanding of ‘flexitarian’ consumers, to deliver a broad variety of flavorful plant-based protein choices that consumers want and can afford at a great value.”

Offered in sustainable packaging with trays made from more than 50 percent recycled material, Pure Farmland has committed to empower local farmers and farms by partnering with the American Farmland Trust. For every package sold, the brand pledges to donate the cost of protecting one square foot of farmland. These donations will help the American Farmland Trust continue to further its mission of not only protecting the nation’s farm and ranch land, but also promoting sound farming practices and supporting farmers.

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