State Fair of Texas fanatics tasting this year’s new fair food can look forward to enjoying it with a side of Cotton Candy milk.
Dallas-based Borden Dairy, a dairy company founded in 1857, has concocted three limited-edition, fair-inspired flavors of milk: Banana Taffy, Blueberry Cobbler and Cotton Candy.
State Fair of Texas visitors will have the opportunity to sample the flavors from Oct. 14-20. The flavored milks also will be available for purchase in 16-oz. bottles at Kroger stores in Dallas and Houston and at select retailers in Louisiana, Mississippi and Alabama. The milk will be sold on promotion for $1 at Dallas-area Kroger stores.
“We are excited to return to the fair and give our neighbors a glimpse into the Borden innovation lab to sample some unique new milk flavors,” said Borden Chief Marketing Officer Joe DePetrillo. “The company is focusing on innovation driven by consumer insights, and these flavors were actually selected through a voting process among Borden’s social media fans this summer.”
Borden has a history with the State Fair of Texas, where for decades Elsie the Cow was a leading attraction, drawing long lines since her first appearance in 1946.
This year, Borden will host a booth near Chevrolet Park Plaza. Fairgoers will have the opportunity to mingle with Elsie, sample and vote for their favorite Fair-inspired milk flavors, enter to win contests and more. Borden also will partner with Dairy MAX’s Dairy Discovery Zone to promote local dairy farm families and educate visitors on dairy farming.