Home » Budweiser And Jim Beam Collaborate On Black Lager
Beverage News New Products Northeast Packaging News Wholesaler/Distributor News

Budweiser And Jim Beam Collaborate On Black Lager

Black Lager

Last updated on June 14th, 2024 at 10:40 am

Budweiser and Jim Beam bourbon unveiled Budweiser Reserve Black Lager, a limited-supply brew with an ABV of 7.1 percent. This specialty beer marks the second collaboration between Budweiser and Jim Beam, joining Budweiser Reserve Copper Lager.

Budweiser Reserve Black Lager is aged on six-year Jim Beam bourbon barrel staves for a bolder taste. Budweiser describes the new lager as having a dark auburn color, an oaky aroma with coffee and chocolate notes, a toasted malt taste and a smooth finish.

Black Lager“Budweiser Reserve Copper Lager proved that when Budweiser and Jim Beam collaborate, good things happen,” says Ricardo Marques, VP of marketing core and value brands at Anheuser-Busch. “For the second collaboration between Bud and Beam, we wanted to brew something unique that would excite both beer lovers and bourbon aficionados. Budweiser Reserve Black Lager is a bold, bourbon-forward beer that’s perfect for the holidays.”

Budweiser Reserve Black Lager will be available nationwide October through December, while supplies last. Budweiser Reserve Copper Lager is available nationwide through March 2020. Both brews will be available in stubby glass bottles across the country.

About the author

Shelby Team

The Shelby Report delivers complete grocery news and supermarket insights nationwide through the distribution of five monthly regional print and digital editions. Serving the retail food trade since 1967, The Shelby Report is “Region Wise. Nationwide.”

Featured Photos

Featured Photo IDDBA Annual Convention
George R. Brown Convention Center
Houston, TX