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The Fresh Market Appoints Dan Portnoy As Chief Merchandising Officer

TFM Storefront, Portnoy

The Fresh Market, a Greensboro, North Carolina-based grocer, has appointed Dan Portnoy as chief merchandising officer, reporting to President and CEO Larry Appel.

Portnoy brings more than 35 years of experience in food retail merchandising and marketing, having been the president and CEO at Kings Super Markets/Balducci’s Markets and the chief merchandising and marketing officer at Winn-Dixie Stores. Portnoy complements his retail background with knowledge of consumer products goods as well, with prior leadership positions at Cott Corporation, a beverage company, and Daymon Worldwide, a private brand development company.

“I believe Dan to be one of the brightest and most creative merchants in the industry,” said Larry Appel, CEO at The Fresh Market. “He possesses both a strong understanding of our specialty brand and the business acumen to deliver results. With Dan at the helm of our merchandising team, I am confident that we will achieve our vision of being the premier fresh-focused specialty food retailer.”

In addition to serving on the senior leadership team, reporting to Portnoy will be The Fresh Market’s merchandising directors, as well as group VP of Merchandise Operations Lance Twitty.

Portnoy received his Master’s of Business Administration in Marketing and Consumer Research from Baruch College, and his Bachelor of Science in Finance and Statistics from Babson College. A Boston native, he will be relocating to Greensboro from Jacksonville, Florida.

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