Last updated on June 14th, 2024 at 10:39 am
Reed’s Inc., owner of a national portfolio of handcrafted, all-natural beverages and Full Sail Brewing Co., Oregon’s award-winning craft brewer, entered into agreements for the development, marketing and distribution of ready-to-drink Reed’s Craft Ginger Mules, which come in two flavors: Classic and Zero Sugar.
Reed’s Chairman of the Board and interim CEO John Bello said, “This agreement provides Reed’s with Full Sail’s focused product development, production and sales and marketing capabilities to drive national success, while allowing the Reed’s team to remain focused on the expanded production and distribution of its core non-alcoholic brands. Like all of Reed’s products, the new canned Reed’s Craft Ginger Classic Mule and Reed’s Zero Sugar Mule will be made with only real, quality ingredients including, of course, real ginger.”
Full Sail CEO Cory Comstock said, “The new Reed’s Craft Ginger Mules will leverage Reed’s brand recognition along with our brewing capabilities, developing an authentic Ginger Mule profile.”
Neal Cohane, Reed’s SVP of sales, said, “Traditionally, to enjoy an excellent Ginger Mule, one would need to either order at a bar or mix one at home. Now, with the Reed’s Craft Ginger Mules, a tasty beverage crafted with real, quality ingredients is as easy as opening a can at home, at the beach or at an event.”
