Chobani, America’s No. 1 Greek yogurt brand, is debuting an entire platform of batch-made oat-based drinks and cultured oat blends, as well as dairy-based creamers.
“Like yogurt, oats are an ancient food with deep roots in our culture and our land. These grains deserve to be celebrated,” said Hamdi Ulukaya, founder and CEO of Chobani. “I always knew our journey from yogurt to becoming a modern food company would be through nutritious, delicious, batch-made products like Chobani Oats, and today, they’re helping us further deliver on our founding mission of making better food for more people.”
Starting this month, in addition to several new dairy yogurt innovations, Chobani is marking a historic first by launching several new items outside of yogurt across the company’s family of oats products and brand-new dairy-based, natural, no-added-oil coffee creamers aimed at disrupting the creamer category. Chobani says its oat drinks are gluten free, made with organic oats and are a good source of vitamin D, vitamin A and calcium. The company’s batch-fermented oat blends, just like all Chobani yogurts, are made using only natural ingredients and contain billions of probiotics. And the Chobani Coffee Creamers have five or less natural ingredients, including locally sourced, farm-fresh milk and cream.
Chobani says its oat platform isn’t meant to be a replacement for dairy as for most and that it’s not an either/or world between dairy and non-dairy products.
The World of Chobani Oat includes:
- Chobani Oat Drinks: available in four classic flavors including Plain, Vanilla, Chocolate and Plain Extra Creamy at a suggested retail price of $3.99 per 52-oz. carton.
- Chobani Oat Drink Barista Blend: specifically designed to act like steamed whole milk in coffee and tea, available starting in December 2019.
- Chobani Oat Blend: cups available in Vanilla, Strawberry Vanilla, Blueberry Pomegranate and Peach Mandarin at a suggested retail price of $1.99 per 5.3-oz. cup.
- Chobani Oat Blend with Crunch: available in Strawberry Granola Crunch, Blueberry Almond Crumble and Peach Coconut Crunch, hitting shelves at a suggested retail price of $1.99 per 5.3-oz. cup.
Chobani is launching a line of dairy-based coffee creamers with only natural and non-GMO ingredients. They come in four flavors: Caramel, Sweet Cream, Hazelnut and Vanilla, and they will be sold at a suggested retail price of $3.99 per 24-oz. bottle.
Chobani’s Greek yogurt with oatmeal line pairs the nutrient density and probiotic benefits of Greek yogurt with whole grains, offering 4g of fiber per cup. Flavors include Apple Spice Greek Yogurt with Brown Sugar Oatmeal, Blueberry Greek Yogurt with Maple Oatmeal, Banana Greek Yogurt with Maple Oatmeal and Peach Greek Yogurt with Brown Sugar Oatmeal. The suggested retail price is $1.79 per 5.3-oz. cup.