During the month of October, participating restaurants, convenience stores, grocery stores and retail locations asked customers to donate at the register to support the hospital’s lifesaving mission of finding cures and saving children. In exchange for contributing $1 or more, patrons received a Halloween-themed pinup displaying a St. Jude patient. Since 1992, the national campaign has generated $111 million to support St. Jude.
OnCue has raised $2.34 million for St. Jude over the course of the 13-year partnership, making them the largest regional partner for St. Jude Children’s Research Hospital. In addition to participating in the Halloween promotion, OnCue has added other fundraising initiatives in recent years, including selling a limited edition co-branded cup benefiting St. Jude, participating in the 2019 Oklahoma City St. Jude Walk/Run to End Childhood Cancer and hosting a golf tournament with more than 160 participants.
As our fundraising efforts grow each year, so do our hearts for St. Jude’s mission,” said Jim Griffith, OnCue CEO. “Nothing compares to the moment when a St. Jude family says thank you for another birthday or holiday with our child. It reminds us that there is still more to be done to ensure that no child dies from cancer. Thank you to all our dedicated employees and customers who play a critical role in this effort. ”
Because of fundraisers like the St. Jude Halloween Promotion, families never receive a bill from St. Jude for treatment, travel, housing or food.