The most recent Nielsen data shows Crunch Time Apple Growers’ two brands of premium apples continued to build momentum and sales growth in 2019, and they don’t appear to be slowing down as they head into 2020. In fact, for the three regions included in Nielsen’s latest review—Mid-Atlantic, South Atlantic and New England—SnapDragon, one of the Lockport New York-based company’s two apple varieties, generated the No. 1 rate of dollar growth from 2018 to 2019.
“These Nielsen Ratings aren’t a numbers game; they’re the standard benchmark by which all sorts of brands are measured,” says Rena Montedoro, VP of sales and marketing at Crunch Time Apple Growers. And their latest report shows our apples, especially SnapDragon, are winning the war in-store. Our two brands of premium apples—SnapDragon and RubyFrost—are doing very well, especially when you consider the number of managed variety apples in the marketplace today vs. even just a few years ago. What’s more, SnapDragon and RubyFrost both performed very well despite limited distribution, as well as limited years to build consumer preference. It really speaks to how much consumers favor these two fantastic apples.”
The Nielsen Ratings began as a television viewing measurement tool but has expanded over the years to include market research for multiple consumer categories and brands. Nielsen Global Connect has explored what’s important to shoppers for more than 90 years, and organizations like Crunch Time continue to rely on their data and insights. Nielsen provides a complete picture of the complex and changing marketplace that growers and retailers need in order to innovate and grow their businesses.
“The Nielsen Ratings are the standard of measurement of consumer preference and market performance,” Montedoro says. “SnapDragon showed growth of 60 percent last year and RubyFrost showed growth of 45 percent. That’s huge to say the least.”