Consumer Convenience Technologies (CCT) announced the first availability of its Eeasy Lid, the first jar lid innovation in more than 75 years, to shoppers at Boyer’s Food Markets. Pennsylvania-based Boyer’s is incorporating the Eeasy Lid on its Darci’s brand pasta sauce at all 18 of its stores.
Boyer’s is the first grocery chain in the country to use the new Eeasy Lids.
The Darci’s jars have been updated with CCT’s new technology, which the company says makes opening vacuum-sealed jars up to 40 percent easier. The patented Eeasy Lid allows consumers to vent a jar by simply pressing a button on the lid that activates a tiny slit that releases the vacuum seal, reducing the effort needed to twist off the lid.
“We are always looking for ways to better serve our customers and improve their experience at Boyer’s,” said Anthony Gigliotti, EVP of sales and marketing at Boyer’s Food Markets. “By implementing CCT’s Eeasy Lid on our Darci’s brand, we are providing our shoppers with a simple solution to opening jars, something that has frustrated people for decades. We are confident in the product and think our customers are going to love it.”
The product is being produced and packaged by Stello Foods and distributed by Cavallaro Foods. Boyer’s is using continuous thread lids on all of its Darci’s sauce flavors. CCT has developed a lug version—the world’s first aluminum lug—and will begin production later this year.
“We developed the Eeasy Lid with convenience and inclusivity in mind,” said James Bach, managing partner at CCT. “We found a great partner in Boyer’s to introduce consumers to the Eeasy Lid and provide them with a better experience.”