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Boyer’s Markets Becomes First Grocer To Use CCT’s Eeasy Lids

Eeasy lids, Boyer's

Consumer Convenience Technologies (CCT) announced the first availability of its Eeasy Lid, the first jar lid innovation in more than 75 years, to shoppers ­at Boyer’s Food Markets. Pennsylvania-based Boyer’s is incorporating the Eeasy Lid on its Darci’s brand pasta sauce at all 18 of its stores.

Boyer’s is the first grocery chain in the country to use the new Eeasy Lids.

Eeasy, Boyer's MarketThe Darci’s jars have been updated with CCT’s new technology, which the company says makes opening vacuum-sealed jars up to 40 percent easier. The patented Eeasy Lid allows consumers to vent a jar by simply pressing a button on the lid that activates a tiny slit that releases the vacuum seal, reducing the effort needed to twist off the lid.

“We are always looking for ways to better serve our customers and improve their experience at Boyer’s,” said Anthony Gigliotti, EVP of sales and marketing at Boyer’s Food Markets. “By implementing CCT’s Eeasy Lid on our Darci’s brand, we are providing our shoppers with a simple solution to opening jars, something that has frustrated people for decades. We are confident in the product and think our customers are going to love it.”

The product is being produced and packaged by Stello Foods and distributed by Cavallaro Foods. Boyer’s is using continuous thread lids on all of its Darci’s sauce flavors. CCT has developed a lug version—the world’s first aluminum lug—and will begin production later this year.

“We developed the Eeasy Lid with convenience and inclusivity in mind,” said James Bach, managing partner at CCT. “We found a great partner in Boyer’s to introduce consumers to the Eeasy Lid and provide them with a better experience.”

After the past two years of uncertainty and changed plans due to the COVID-19 pandemic, we all hoped that 2022 might bring back a sense of normalcy.

However, with government and independent data confirming 40 years of inflation highs and Wall Street entering a bear market, grocers now have new challenges to face.

In this webinar, we will hear from Todd Taylor of Neighborhood Fresh and Darlene Murphy of Metcalfe’s Market about why shopper loyalty is so important in this time of inflation.

Register Now To Attend

CPG + Grocery Retailers’ Rapid Response to Shifting Consumer Behavior Is Impressive and Ongoing

At every twist and turn, brands and retailers have responded to crisis and disruption with innovation, ingenuity, and reinvention. Until the next big thing pops up, many of the changes to the way consumers now shop for groceries and purchase CPG retail items expect to remain. Despite their nimbleness over the last two-plus years, brands and retailers must continue to improve to meet evolving expectations and demands of consumers.

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