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Eat The Ball Introduces Its Frozen, Filled Football-Shaped Roll

Eat the Ball football roll

El Segundo, California-based Eat the Ball USA has debuted a product that fits into the frozen snacks and filled rolls product categories. “Now is the perfect time for retailers to add Eat the Ball to their assortment, so they can include it in their upcoming Super Bowl promotions,’’ said managing director Fouad Lilabadi about the football-shaped roll.

Consumers can thaw and serve the roll, or—if on a tight schedule—heat for four minutes on low in the microwave and eat. Eat the Ball says the product has an 18-month shelf life, which helps reduce food waste as bread is the most wasted product on this planet. The company says it is baked using a low-heat fermentation process that preserves valuable nutrients. and gives it the ability to add functional ingredients (like high protein) to future versions of the product. Plus, Eat the Ball is Non-GMO Project Verified.

rollEat the Ball currently offers two flavors: hazelnut & cocoa and blended peanut butter & jelly. The company is working on new filling flavors and shapes for 2020.

To help build awareness, Eat the Ball says it is pursuing a marketing campaign that includes in-store demos, sampling at various (sporting) events, freezer clings and a social media campaign on Instagram and Facebook to educate the audience about the product and raffle a weekend trip to Miami including airfare, hotel and a $500 shopping balance for two.

Eat the Ball is available at select ShopRite and Kings Food Markets in New York and New Jersey, with more stores to come.

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