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New Allsup’s Market Opens In Melrose, New Mexico

Melrose, New Mexico

Allsup’s Convenience Stores, one of the first to offer self-serve gasoline and self-serve fountain drinks, is bringing another first to its customers—the new Allsup’s Market in Melrose, New Mexico. Allsup’s recently was acquired by Yesway, which is now the 18th largest convenience store chain in the country.

One-part convenience store, with expanded grocery and perishables, Allsup’s Market now sells fresh, never-frozen meat and fresh produce, as well as an expanded selection of grocery items, frozen foods, baby goods and more. This is all in addition to Allsup’s sodas, snacks, hot foods, and the Allsup’s beef and bean burrito.

The Allsup’s Market grand opening celebrations began Jan. 19 at the 200 E. Denby location, with the festivities continuing through Saturday, Jan. 25.

Customers who visit the store that week can enter for a chance to win one of the prizes that will be given away on Jan. 25 at 1:30 p.m., including a Samsung 65” TV and Samsung Sound Bar,  an Xbox One X, an iPad Mini, a barbecue grill, a GoPro Hero4 Silver Camera or Milk for a Year (52 gallons). (Participants do not need to be present to win.)

During the grand opening of the Melrose store, Allsup’s Market also will be holding a Great Grocery Giveaway, giving away free groceries every hour on the hour, beginning at 9 a.m. on both Friday and Saturday, Jan. 24 and 25. Winners will receive an Allsup’s ice chest full of Allsup’s branded items, including tostados, taco sauce, beef jerky, ice cream, muffins and much more (Participants must be present to win.). 

Allsup’s also is inviting its customers to meet the 1974 NFL No. 1 draft pick, three-time Pro Bowler, Super Bowl champion and former Dallas Cowboys player, Ed “Too Tall” Jones. He will be signing autographs at Allsup’s Market on Saturday, Jan. 25 from 11:30 a.m. until 1:30 p.m. 

Allsup’s Market customers are also welcome to come by for free lunch at the Pepsi trailer on Jan. 24 and 25 from 11 a.m. until 1 p.m., where Bar-S Hot Dogs, Pepsi, Frito-Lay Chips and samples of Allsup’s Market Rib Eye Bites will be available. 

During the grand opening, customers also can get a 32-oz. Tallsup or any size Allsup’s coffee for just 49 cents. Allsup’s beef and bean burritos and chimichangas will be buy-one, get-one- (of like kind) free. Plus, first 250 people in line who enter the new Allsup’s Market store on Friday, Jan. 24, beginning at 9 a.m., will receive a free dozen of Allsup’s eggs.

“We’re thrilled to be launching Allsup’s Market in Melrose today,” said Tom Trkla, the CEO of Yesway, which now includes Allsup’s. “Our customers are so important to us, which is why our aim with Allsup’s Market is to become their community store of choice for not only convenience items and fuel, but fresh groceries, fresh meat and quality food, too.”

Yesway acquired Allsup’s on Nov. 19, 2019. The addition of the 304-store, Clovis, New Mexico-based chain represents the largest acquisition in Yesway’s history to date.

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