Roar Organic, the USDA Organic, low-calorie, low-sugar electrolyte beverage with antioxidants and B-vitamins, appointed Mark Nino VP of sales. Nino has more than 20 years of consumer packaged goods experience in the food and beverage industry, and will oversee the development of key strategic growth plans, management of major retailers and distributors, as well as expand sales initiatives for the lifestyle brand. Nino will be partnering with president and COO Bart Silvestro and CMO Eric Berniker.
A veteran in sales for consumer-packaged goods, Nino joins Roar after serving as VP of sales for Chef’s Cut Real Jerky Co., where he successfully grew the brand into a top competitor within the meat snack category. Prior to Chef’s Cut Real Jerky Co., Nino held senior roles at Glaceau Vitaminwater and Smartwater, which was acquired by The Coca-Cola Co. and at Popchips, where he helped grow the brand from $3 million in sales to more than $65 million.
“As we have worked to build and structure the perfect team from top to bottom over the last 12 months, we felt the one key missing component was a great sales leader,” said Roly Nesi, CEO and founder of Roar Organic. “After Mark’s consistent success in leading high-performing sales teams for top food and beverage brands, we are thrilled to announce him as a new addition to our team as we position ourselves to have a record-breaking 2020.”
Roar Organic is certified USDA Organic with 2g or less of sugar per serving with EB1 electrolytes, antioxidants and B vitamins while being free of gluten, soy, artificial sweeteners and preservatives. Roar Organic received its first institutional funding of $5.6 million in early 2019, allowing the brand to achieve 250 percent growth in traditional channels during the calendar year. In 2019, the brand launched its first digital brand campaign, Roar Models, and launched its Electrolyte Infusion Powder Sticks.