Acosta has been named the U.S. sales and marketing agency of record in Walmart for Truco Enterprises, maker of On The Border chips, salsa and queso, effective Feb. 15. On The Border tortilla chips are the highest velocity unflavored national brand tortilla chips in Walmart today.
Acosta, a sales and marketing agency in the consumer packaged goods (CPG) industry, will exclusively represent the brand in Walmart.
“We are honored Truco Enterprises has entrusted us to represent its On The Border snacking portfolio in Walmart,” said Darian Pickett, CEO of Acosta. “Our team is proud and eager to provide retail and supply chain support to one of the premier national brands of chips, salsa and queso in the country, and we’re confident we can further accelerate the brand’s strong growth trajectory.”
For 90 years, Acosta has led the industry in helping CPG companies move products off shelves and into shoppers’ baskets via a range of outsourced sales, marketing and retail merchandising services.
“We are excited for this new partnership with Acosta,” said Shane Chambers, CEO of Truco Enterprises. “With their deep industry knowledge and cutting-edge technology, we will take the brand to the next level in Walmart and ensure consumers can find our products when and where they shop.”
Founded in Dallas, Texas, in 1991, Truco’s products are sold nationally through grocery retailers, club stores and mass merchandisers and value channels. Truco Enterprises is the exclusive licensee of the On The Border brand for food products sold through retail.