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Armaly Sponge Co. Acquires Acme Sponge To Become No. 1 Global Distributor

Armaly sponge

Last updated on March 25th, 2021 at 07:18 pm

Walled Lake, Michigan-based Armaly Sponge Co., home to the Brillo brand and Armaly ProPlus brand, has acquired Acme Sponge Co.

Located in Tarpon Springs, Florida, Acme Sponge Co. is the No. 1 distributor of natural sponges globally and in the United States and traces its roots back four generations to sea sponge merchants and divers in Greece. Over the past 70 years, the business has grown into a diverse multi-national company offering a wide variety of products, including natural sponges, synthetic sponges, natural loofahs and loofah products, bath and body brushes, and assorted cleaning products and accessories.

The acquisition will increase Armaly Sponge Co.’s market share in the natural sponge segment and provide new distribution opportunities and logistical efficiencies with retailers. This transaction also provides an additional global growth platform for other Armaly branded products while maintaining best in class quality, value and standards.

“We are excited to combine our unique assets and expertise with that of Armaly Sponge Co. to create an even stronger company with the same family values upon which both companies were founded and have thrived,” said Jim Cantonis, president of Acme Sponge Co.

“It’s an exciting time at Armaly Brands as we continue to grow our portfolio of brands and products. The acquisition of Acme Sponge Co. provides a combined legacy of more than 180 years in the natural sponge business and aligns with our growth strategy of becoming No. 1 in all segments of our business through providing the consumer with innovative quality products and a great value, all while maintaining our family culture and values. Acme Sponge Co. is the perfect fit for us today, and we look forward to continuing the successful growth with future product innovation,” said John Armaly, president of Armaly Sponge Co.

Family owned and operated for 110 years, Armaly Sponge Co. was founded in 1908 in the Bahamas.

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