Nellie’s Free Range Eggs expanded beyond the egg aisle March 5 with the launch of Nellie’s Free Range Butter, the first and only free-range butter on the market.
According to a press release from the company, the butter contains 84 percent butterfat and is made with cream from humanely raised cows that are free to roam on pasture. It offers a richer flavor and softer, thicker, creamier texture than traditional butters.
The debut of Nellie’s Free Range Butter comes as consumer perceptions about fat consumption are shifting. Studies indicate there are lower health risks from consuming dairy-fat than alternative trans-fat, the company said.
A higher butterfat content is reportedly a key factor in creating better flavor, texture and quality. The result is a butter that offers nutrients such as vitamins A and E and calcium.
In line with its commitment to humane farming practices, Monroe, New Hampshire-based Nellie’s is working with more than 100 small family dairy farms in Wisconsin and Minnesota to produce its free range, grass-fed, slow churned butter.
“Not only will consumers love the rich taste and texture of our new grass-fed butter, but they can also feel confident that this product was sourced with a stringent standard of practices to ensure the animals, and those who care for them, are treated humanely and with respect,” said Jesse Laflamme, CEO.
Nellie’s Free Range Butter comes in two varieties: Sea salted and unsalted. Unsalted is suited for recipe creation and an ingredient for a variety of dishes like scrambled eggs, Mexican breakfast salad or Baked Alaska cupcakes.
Salted is best used on ready-to-serve dishes like toast and pancakes or a favorite style of free-range eggs.
Nellie’s Free-Range Eggs’ home is a fourth-generation family farm in the heart of New Hampshire’s Connecticut River Valley. As the first Certified Humane egg farm in the country, its free-range eggs are produced without antibiotics, hormones, pesticides or animal byproducts. The business has grown by recruiting other small family farms to participate.
