ShopRite supermarket’s newly launched “Registered Dietitian Virtual Chat” program offers information about food trends and nutrition. The service can be accessed at shoprite.com. Once on the site, after clicking through the home page, customers will see a pop-up box that prompts them to chat with a dietitian. The service is supported by ShopRite’s team of registered dietitians and is available weekdays from 9 a.m.-5 p.m. If a dietitian is chatting with another customer, the shopper can leave a message and the dietitian will respond as soon as they are available.
“Ever since we launched the in-store ShopRite dietitian program nearly 14 years ago, we’ve been creating new and expanded ways to help our customers take advantage of the wealth of expertise and knowledge that our team of dietitians have to offer,” said Natalie Menza-Crowe, RD, MS, director of health and wellness for ShopRite. “I’m especially excited about launching this program because it means we can now provide all of our customers—both those that shop in our stores, as well as those that are shopping with us online—with quick, easy and simple ways to get nutritional advice from licensed health professionals, at no charge, when and where they need it most.”
The RD virtual chat program was launched in December 2019 in partnership with Hero, the service that makes it possible for online shoppers to text, chat and video call with stores.
“Customers want the personalized service of in-store, with the convenience of online shopping,” said Alistair Crane, CEO of Hero. “Our messaging app—designed for experts in-stores to instantly connect with online customers—provides online customers the guidance they need, in the most convenient, personal way. We’re delighted to partner with ShopRite to bring the power of conversational commerce to their locations and customers.”
Founded in 2006, ShopRite’s in-store registered dietitian program has more than 100 registered dietitians servicing more than 140 ShopRite locations across the Northeast. ShopRite’s dietitians teach shoppers how to better understand ingredients and food labels, make healthy recipe substitutions and take small but meaningful steps toward living a healthier lifestyle. ShopRite’s in-store dietitians also provide complimentary services such as one-on-one consultations, supermarket tours, support groups, classes, kids and adult cooking classes and in-store product samplings.
Menza-Crowe said that the RD chat is the first of its kind to be launched in the Northeast at a major supermarket retailer.