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Urban Pie Pizza Co. Launches Artisan Hemp Seed Crust Pizzas

Urban Pie Pizza hemp seeds

Urban Pie Pizza Co. is introducing artisan thin crust pizzas made with hemp seeds to the frozen pizza aisle and adding a new flavor to its artisan thin crust line.

Urban Pie Pizza is one of the fastest growing brands in the natural channel, and these hemp-infused crusts are a first in the frozen aisle, the company says. The artisan crust made with hemp seeds brings functional ingredients frozen pizza. Urban Pie is also debuting a new flavor to its original line of frozen pizzas: Uncured Pepperoni with Creamy Rosa Sauce, which puts a unique spin on a traditional pepperoni pizza.

Hemp has gained traction in the market for its purported health benefits, and according to the February 2019 edition of Hemp Business Journal, “Hemp product sales are projected to double and become a $1.8B category by 2022.”

Hemp seeds contain Omega-3 and Omega-6 essential fatty acids and are a good source of plant- based protein. Many consumers use it to reduce inflammation.

Holding to Urban Pie’s brand promise of unique flavors and being “Committed to Good,” the new line features an artisan crust baked with hulled hemp seeds, delivering a great taste that has a functional purpose for consumers who are cognizant about their food choices. All Urban Pie pizzas use 100 percent real rBST-free cheese and meats raised without antibiotics, and are free from artificial colors, flavors and preservatives.

Urban Pie offers four varieties in the new artisan crust line made with hemp seeds:

  • Chicken Pesto—pesto sauce, antibiotic-free diced chicken, diced tomatoes, basil, provolone, Romano, Asiago and whole-milk mozzarella;
  • 6-Cheese—marinara and basil with a blend of six cheeses: whole-milk mozzarella, white cheddar, diced provolone, Asiago, Parmesan and Romano;
  • Spinach and Roasted Mushroom—Alfredo sauce, whole-milk mozzarella, roasted portobello, crimini and white mushrooms, spinach, garlic, Parmesan, Romano and Asiago;
  • Pepperoni and Chicken Sausage—marinara, whole-milk mozzarella, provolone, uncured pepperoni slices, sliced chicken sausage, Parmesan, Romano and Asiago.

“Urban Pie pushes the boundaries of what is expected in a typical frozen pizza,” said Nick Fallucca, chief product and innovation officer for Palermo Villa Inc. “The market has seen a huge influx of both plant-based proteins and cannabis products recently. Urban Pie Hemp Crust pizzas take the best and most functional attributes of these trends and serves them to consumers through unique flavors of frozen pizza. In addition to the functional benefits of the hemp seeds, each pizza tastes amazing.”

Urban Pie Pizza Co.’s new flavor, Uncured Pepperoni with Creamy Rosa Sauce, joins the original lineup of artisan thin crust pizzas that feature unique flavors and clean ingredients.

It has uncured, antibiotic-free pepperoni, creamy Rosa sauce—a flavorful blend of marinara and Alfredo and rBST-free diced provolone and mozzarella cheeses atop its signature flaky thin crust.

Urban Pie has a suggested retail price of $8.99. The artisan crust pizzas made with hemp seed can be found in select Wisconsin and Midwest retailers beginning in April. The new Uncured Pepperoni with Creamy Rosa sauce will be available at all Sprout’s Farmers Market stores and select Wisconsin and Midwest retailers in April.

Urban Pie is part of Palermo Villa Inc.’s growing family of brands, which includes Palermo’s Pizza, Screamin’ Sicilian Pizza Co., Urban Pie Pizza Co. and Connie’s Pizza. The family-owned company was founded in 1964 and is headquartered in Milwaukee, Wisconsin.

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