Chicago-based flavor firm Urban Accents, which produces small-batch crafted spice blends and sauces, is launching a new line of Ground Veggie Meatless Mixes.
The new Meatless Mixes have a recipe on the back of the package along with serving suggestions. With the addition of just a few fresh ingredients, the seasoned, soy-based protein provides an out-of-the-ordinary meatless meal. Flavors include Sweet Black Garlic Korean BBQ Lettuce Wraps, Smokin’ Chipotle Street Tacos, and Classic Honey BBQ Sloppy Joes. Each package provides the equivalent of one pound of ground meat and is ready from pouch to plate in just 15 minutes.
“We’re thrilled to be first-to-market with flavorful, shelf-stable, dry meatless meal kits,” said Tom Knibbs, president and mixmaster at Urban Accents. “Over the past few years, we noticed increased plant-based options in fast food and the frozen section of grocery stores. We decided to answer the need for innovation on shelf. Our Ground Veggie Meatless Mixes offer home cooks additional vegetarian options with unexpectedly satisfying flavor experiences—they’re really good”
The new line of Ground Veggie Meatless Mixes are set to launch in more than 1,000 locations, including Walmart and H.E.B. in April. The company says one serving compared to one serving ground beef contains 75 percent fewer calories and 100 percent less fat and cholesterol.
