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Magnum Ice Cream Debuts 3 New Product Varieties

Magnum new varieties
The latest ice cream tub offerings from Magnum ice cream include Double Almond Brown Butter and Double Pistachio Honey.

Last updated on March 31st, 2020 at 09:10 am

Magnum Ice Cream, a brand of Englewood Cliffs, New Jersey-based Unilever, introduced three new product varieties: Non-Dairy Sea Salt Caramel Bars, Double Pistachio Honey Tubs and Double Almond Brown Butter Tubs.

Joining Classic and Almond varieties, Magnum Non-Dairy Sea Salt Caramel Bars have a non-dairy sea salt caramel base dipped in a cracking non-dairy chocolate shell. Certified Vegan by Vegan Action, chocolatiers source cocoa beans from Rainforest Alliance Certified farms and pair them with a vanilla base made with a blend of coconut oil and pea protein.

Magnum Ice Cream tubs, first introduced in 2018, are the first ice cream wrapped in a chocolate shell. They are made with ice cream, gooey sauce, and milk chocolate shards encased in chocolate.

Two flavors new for 2020, both made with Belgian Chocolate, include: 

  • Double Almond Brown Butter: Velvety almond ice cream with swirls of brown butter sauce and milk chocolate shards, in a cracking milk chocolate shell. 
  • Double Pistachio Honey: Sweet pistachio ice cream with swirls of honey and milk chocolate shards, in a cracking milk chocolate shell.

“At Magnum Ice Cream, we’re obsessed with delivering a next-level bite,” says Leslie Miller, director of marketing, Ice Cream North America. “Caramel is Magnum’s most popular ice cream flavor in dairy bars and tubs, so it’s exciting to bring it to market in an equally delicious Non-Dairy Bar. Our new Magnum Tubs varieties are inspired by popular ‘perfect pairings’ in desserts that we are thrilled to bring to ice cream.”

Magnum Non-Dairy Sea Salt Caramel Bars, Magnum Double Almond Brown Butter Tubs and Magnum Double Pistachio Honey Tubs are now available at grocery stores nationwide for a suggested retail price of $4.49-$5.99.

Magnum is also introducing a new cacao claim on its Classic Ice Cream Bars. Magnum is rolling out new packaging that indicates the cacao percentage in each product, similar to what is found on premium chocolate bars. The packaging will be rolled out this year on all Magnum Classics (three-count and six-count Dairy Bars).

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Featured Photo PLMA Annual Private Label Trade Show
Donald E. Stephens Convention Center
Chicago, Illinois
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