Madison Heights, Michigan-based Kar’s Nuts, a manufacturer of premium snacking products under the Kar’s, Second Nature and Sanders Fine Chocolatiers brands, has named Jennifer Bauer as chief marketing officer.
Bauer brings to Kar’s Nuts more than 17 years of marketing experience with consumer-packaged goods companies, including the last seven years in the snacking category. She has joined Kar’s from Campbell Soup Company, where she most recently served as VP of marketing on the premium snack brands Snyder’s of Hanover Pretzels, Snack Factory Pretzel Crisps and Lance Crackers. Bauer previously held marketing leadership roles at Snyder’s-Lance and Diamond Foods, where she worked on the Pop Secret, Emerald Nuts and Diamond of California brands. Her CPG career began at The Clorox Co., working on Hidden Valley Ranch salad dressings.
Vic Mehren, CEO of Kar’s Nuts, said: “Jen Bauer has a sharp understanding of consumer behavior and her ability to turn insights into executable ideas makes her an ideal fit for our growth agenda at Kar’s. We’re especially pleased that she has joined Kar’s at this extraordinary and challenging time to lead our marketing efforts. Jen will focus especially on accelerating our innovation agenda while also playing a key role on our leadership team in helping to set our strategic direction.”
Said Bauer, “Having spent more than seven years in the snacking category and more than a decade before that in the CPG space, I have been very aware of the strong brands the Kar’s Nuts team has been building. I look forward to partnering closely with my colleagues as we invest in growth, innovation and adjacent product categories to ensure that Kar’s continues to bring new ideas that will help our customers grow their categories.”
