AgroFresh Solutions, Inc., a global specialist in produce freshness solutions, says it has expanded global application of its flagship SmartFresh technology to optimize the consumer experience for a wide range of crops including avocado, broccoli, melon, tomato, mango and stone fruit.
The company says SmartFresh is a proven, effective technology used extensively in the freshness supply chain of apples, pears and most recently other fruits such as bananas. Following years of investment to confirm crop-specific validity and to obtain additional regulatory approvals, SmartFresh is now available for use with the largest number of crops, across the widest range of application environments and in the most extensive geography since its 2002 launch, according to AgroFresh. Growers, packers and retailers can use SmartFresh to better manage ripening during the journey from the field to the consumer, ultimately helping to preserve consumer-desired taste and texture.
“SmartFresh revolutionized the apple industry 18 years ago,” said AgroFresh CEO Jordi Ferre. “We have continued to enhance our technology, bolster our expertise and deepen our collaboration with customers so that they can use SmartFresh to support even more of their produce supply chain.”
AgroFresh cites these benefits:
Ready-to-Eat Freshness. Delays the ripening process to protect just-picked freshness and quality for consumers.
Ripening Management. Supports post-harvest ripening and conditioning protocols in various supply chain stages.
Fruit Quality. Reduces weight loss and disorders to achieve a bigger packout. Helps protect fruit skin, which is fruit’s natural protective barrier.
Storage. Extends the storage window to improve inventory flexibility.
New Business Opportunities. Supports business opportunities in distant geographic markets.
Consumer Appeal. Optimizes yellow banana color.
Sustainability & Food Waste Reduction. Enables fresher fruit through the supply chain, which decreases food waste.
Effective on Wide Range of Crops. Effective with many crops, for example: pome fruit, avocado, banana, melon, tomato, broccoli, mango, peach, nectarine, plum, persimmon, kiwifruit, lime and watermelon.
“SmartFresh is an industry-trusted solution that helps to preserve the texture, firmness, taste and appearance of produce during storage, transportation and retail display,” said AgroFresh Director of Business Diversification Narciso Vivot. “For years, our global customers have relied on SmartFresh for support in managing an ever-increasing number of crops. Now, customers are also reporting excellent ready-to-eat produce freshness results, especially with avocados and melons, and are excited about leveraging new business opportunities.”
