Hackettstown, New Jersey-based Mars has unveiled its newest ice cream product, the Twix Cookies & Creme Ice Cream Bar. Inspired by the Twix Cookies & Creme Chocolate Candy Bar, it is packed with vanilla ice cream mixed with chocolate cookie pieces and topped with crunchy chocolate cookies.
“We’re thrilled to kick off summer celebrations this year with our Twix Cookies & Creme Ice Cream innovation,” said Jayesh Shah, Mars ice cream marketing director. “This frozen treat offers an exciting new twist on our classic ice cream bar—and we hope it delivers a welcomed smile to fellow Twix fans this summer season.”
Mars will spend the summer searching social media to find and gift Twix Cookies & Creme Ice Cream Bars to fans in need of a smile. The brand encourages fans to post on social media using #TwixIceCream for consideration. The ice cream bars are available nationwide at mass, grocery and convenience stores in singles (2.9 oz.) and multipack boxes (11.58 oz.) with a standard retail price of $4.29.
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With more than $35 billion in sales, the company is a global business that produces brands such as: M&M’s, Snickers, Twix, Milky Way, Dove, Pedigree, Royal Canin, Whiskas, Orbit, Extra, 5, Skittles, Uncle Ben’s and Cocoavia.