Northeast Technology

Cumberland Farms Launches Curbside Pickup In Massachusetts

Cumberland Farms curbside pickup

Cumberland Farms, a coffee, gas and convenience retailer and a member of the EG America family, has launched curbside pickup via its SmartPay Rewards app at all New Concept stores across Massachusetts. Available daily between the hours of 6 a.m.-9 p.m., guests can now order everyday essentials and hot food, including pizza, to be delivered to their vehicle curbside or at the pump while they fill up on gas.

“Curbside pickup provides our guests a convenient, seamless and contactless way to shop for their everyday needs,” said George Fournier, president of EG America. “We hope that this service helps make life a little bit easier for our guests as we all return to a new normal.”

Guests must have the latest version of the SmartPay Rewards app in order to use curbside pickup. After selecting the “Curbside Pickup” tile on the home screen, users then complete their order and receive a push notification and email when the order is ready for pickup.

SmartPay Rewards is free to download and free to use, and members save 10 cents on every gallon of gas when used at the pump, in addition to earning other rewards.

Founded in 2001 by the Issa family, United Kingdom-based EG Group is a leading petrol forecourt retail convenience operator that has established partnerships with global brands such as ESSO, BP, Shell, Carrefour, Louis Delhaize, SPAR, Starbucks, Burger King, KFC, Greggs and Subway.

EG Group entered the U.S. market through the initial acquisition of 763 Kroger c-stores in April of 2018. EG Group now operates nearly 5,400 stores in nine countries with more than 35,000 associates.

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