MamaMancini’s is promoting its new plant-based meatballs and sauce, made with Beyond Beef, a plant-based ground meat made by Beyond Meat. East Rutherford, New Jersey-based MamaMancini’s Holdings Inc. has begun a major national marketing campaign on Sirius XM Radio to promote the new product.
The campaign is airing on an estimated 25 Sirius XM channels with up to 4,000 commercials during the three-month campaign period. Channels included on the campaign include Fox News, CNN, MSNBC, Fox Headline News, CNN HLN, Fox Business, Comedy Central, ESPN, Bloomberg, CNBC and more. The company estimates that the average high-level news and talk radio listener will hear a MamaMancini’s commercial more than 10 times during the course of the campaign, reaching an aggregate of more than 50 million consumers.
In addition to the Sirius Campaign, the company will continue its high velocity social media efforts on Facebook, Instagram and other leading social media networks. The campaign will highlight MamaMancini’s Plant-Based Meatballs and Sauce made with Beyond Beef, which are available throughout the country in select Sam’s Club locations.
“Consumers are looking for delicious, plant-based proteins and our meatballs are the perfect solution as Beyond Beef’s high quality, texture, taste and nutritional profile meet all major consumer expectations,” said Carl Wolf, chairman and CEO of MamaMancini’s. “As the country returns to normal activities, we believe the trend toward plant-based options will continue to grow. We look forward to providing our investors with updates on our financial progress and the success of our marketing efforts going forward.”
MamaMancini’s product portfolio consists of more than 20 products including meatballs, meat loaf, chicken parmesan, sausages and pasta bowl kits, with beef, turkey, chicken and pork varieties. The company’s products are sold in more than 45,000 locations nationwide, including at retailers such as Sams Club, Whole Foods, Publix, Costco and Albertsons, as well as through national distributors such as Sysco and United Natural Foods.