Boulder, Colorado-based Rowdy Mermaid Kombucha, a beverage company producing function-forward kombucha, has announced national availability of its products at Sprouts Farmers Market. Rollout to 348 stores is scheduled to be complete in early June, including placement in the grab-and-go sets of all stores.
Rooted in farmers market heritage, Sprouts is known for pioneering an innovative grocery model that offers a unique assortment of healthier products with special attributes, such as plant-based, gluten-free, keto-friendly and grass-fed, to meet the needs of today’s consumer.
“Sprouts has done an exceptional job of establishing themselves as an approachable leader in healthy living, reaching a demographic of shoppers who seek natural products at true value,” said Melissa Hauser, VP of sales and marketing for Rowdy Mermaid Kombucha. “We are grateful and thrilled about this new partnership with Sprouts and excited to join them on their mission.”
Rowdy Mermaid recently completed its second and final tranche of its Series A investment, bringing total gross proceeds to $7 million. With projected triple-digit sales growth in 2020, the brand will continue to support national retail expansion.
The company’s newest flavor, Watermelon Bloom, in addition to other flavors like Lion’s Root, Savory Peach, Strawberry Tonic and Alpine Lavender, will be available in individual, 100 percent recyclable, 12-oz. cans in June. Additional promotions will be available via the Sprouts mobile coupons app.
Rowdy Mermaid Kombucha creates flavors centered around the healthful benefits of functional botanicals, roots and mushrooms. Its products are currently available across 45 states and DC, including partners Whole Foods, Natural Grocers, King Soopers and The Fresh Market.
For more information on Rowdy Mermaid, click here.
