Produce Marketing Association (PMA) has scheduled Foodservice: Delivered on July 20-24, its first interactive, immersive digital experience for all segments of the global foodservice industry. The event features a menu of activities that attendees can access in live time or can view on demand.
“PMA is eager to reconnect growers, business solution providers, chefs, menu planners, foodservice distributors and foodservice providers of all types,” said Lauren M. Scott, chief marketing officer for PMA. “By being bold, working together across the supply chain and by exploring new ways to incorporate the joy of fresh produce into foodservice, we can help revitalize the foodservice industry and the communities they serve.”
PMA’s Foodservice: Delivered virtual event is designed around a “restaurant week” theme. The menu board will include a:
- Chef’s Menu of main session feature topics each day. Topics include: operator leadership, consumer insights, menu development, global trends, and innovating for the future.
- Tasting Menu break-out sessions will feature short, interactive experiences where participants can get a taste of topics tailored to the needs and interests of various sectors in foodservice. PMA and our guest speakers will tackle pressing issues, challenges, and how produce suppliers and business solution providers can help.
- Solutions Sampling features products and services to help buyers across the supply chain solve their top challenges, which include menu, delivery, labor, innovation, and supply chain challenges. Foodservice suppliers will showcase their products, services and solutions to Foodservice: Delivered registrants through video demos and a comprehensive online listing where buyers can connect with them directly to learn more.
- Chef’s Table will provide a behind-the-scenes look at how produce can bring foodservice to life. Participants will explore products, services, and ideas. Ideas include virtual farm tours, a look into the supply chain, chef demos of on-trend ways to use produce, innovative uses for products, handling tips, or other interactive activities to help menu developers and purchasers learn more about produce from farm to menus.
- Mixers are virtual networking opportunities that will provide an opportunity for Foodservice: Delivered guests to connect with one another across the globe in a relaxed, social way.
- Sourcing Meetings will enable participants to develop partnerships that advance their business.
Apply on pma.com by July 6 to take part.
