F’real Foods just announced a brand relaunch, bringing a new line of shakes and a virtual reality campaign, Choose Your Alternate F’reality.
Emeryville, California-based F’real is the maker of on-the-go, blend-it-yourself frozen beverages, and the company’s new line of shakes meet three emerging trends – no/low sugar, protein and plant-based alternatives.
New protein shakes are available in three varieties – Cold Brew, Chocolate Peanut Butter and Salted Caramel, and new plant-based smoothies – made with real fruit, less added sugar and fewer calories, are available in three flavors – Strawberry Banana, Mango and Acai Berry Blast.
“As the leading convenience store frozen novelty offering, F’real appeals to our consumers by constantly innovating and embracing new technologies on all fronts,” said Hayden Perry, F’real director of marketing. “Recognizing that our Millennial and Gen-Z consumers are experiencing burnout culture on a whole new level, we wanted our first-ever consumer campaign to leverage technology that creates a one-of-a-kind customizable experience that is relatable, engaging and simulates the momentary respite that our blend-it-yourself experience provides.”
Choose Your Alternate F’reality is the company’s first virtual reality campaign, bringing the experience to life through smartphone cameras. Utilizing a custom QR code from F’real social channels, digital ad units and blender screens nationwide, the web-based experience hosted on freal.com takes consumers to an “Alternate F’reality” for its six recently announced healthier-for-you offerings along with the classic milkshake flavors.
To kickstart its campaign, F’real introduced the #FrealAF challenge on TikTok in partnership with popular creators late last month. The challenge encouraged users to share their own Alternate F’reality through the creation of authentic content.
By participating in the challenge, consumers were automatically entered to win giveaways during the multiplatform #FrealAF live event taking place via @therealfreal June 24 at 5 p.m. PST on Instagram Live and 6 p.m. PST on TikTok.
The event will be streamed live from the F’real Labs in Emeryville and will feature popular entertainers, surprise guest appearances, live blending and a variety of giveaways.
The portal to the Alternate F’reality experience opens on June 24 at 5 p.m. PST and can be found on freal.com/alternatefreality. For more information on F’real and where to purchase its full line of products, visit www.freal.com.
